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Installation and Maintenance of Signs: A SignChef's Guide

Introduction

As the original founder and author of TheSignChef.com, thanks for joining me as I share my personal insights with you!

Proper sign installation and maintenance are crucial for ensuring that your business’s message is effectively communicated to your target audience. A well-installed and maintained sign not only attracts attention but also enhances your brand’s credibility and professionalism. In this comprehensive guide, I’ll walk you through the essential aspects of sign installation and maintenance, drawing from my extensive experience in the industry since 1986.

We’ll cover a range of topics, including:

  • Selecting the right sign for your business
  • Preparing for sign installation
  • Installing different types of signs
  • Sign maintenance best practices
  • Updating and retrofitting signs
  • Working with sign professionals


By the end of this guide, you’ll have a solid understanding of how to install and maintain your business signs, ensuring they continue to make a lasting impact on your customers.

Main Takeaways:

  1. Proper sign installation and maintenance are essential for effectively communicating your business’s message.
  2. This guide covers key topics such as sign selection, installation, maintenance, updating, and working with professionals.
  3. By following the advice in this guide, you can ensure your business signs make a lasting impact on your customers.

Proper sign installation and maintenance are essential for effectively communicating your business’s message.

Selecting the Right Sign for Your Business

Choosing the right sign for your business is a critical first step in the installation and maintenance process. The type of sign you select should align with your business’s specific needs, brand identity, and target audience. Let’s explore the various types of signs and factors to consider when making your choice.

Types of signs and their purposes

There are several types of signs, each serving a specific purpose:

  • Storefront signs: Identify your business and attract foot traffic
  • Directional signs: Guide customers to your location or specific areas within your establishment
  • Promotional signs: Advertise sales, special offers, or new products
  • Safety signs: Provide important safety information and warnings
  • Branding signs: Reinforce your brand identity and create a consistent look across your signage


Factors to consider when choosing a sign

When selecting a sign, consider the following factors:

  1. Visibility: Ensure your sign is easily readable from a distance and at various angles.
  2. Size: Choose a size that is appropriate for your location and message.
  3. Lighting: Determine whether your sign needs to be illuminated for nighttime visibility.
  4. Durability: Select materials that can withstand your local climate and weather conditions.
  5. Zoning regulations: Confirm that your sign complies with local zoning laws and building codes.


Material options for different environments
The material you choose for your sign should be based on the environment in which it will be installed:

Environment Recommended Materials
Indoors
Acrylic, Foam board, PVC
Outdoors
Aluminum, Dibond, MDO plywood
Harsh climates
Stainless steel, High-density urethane

Main Takeaways:

  1. Select a sign type that aligns with your business’s specific needs and purposes.
  2. Consider factors such as visibility, size, lighting, durability, and zoning regulations when choosing a sign.
  3. Choose sign materials based on the environment in which the sign will be installed.


Preparing for Sign Installation
Before diving into the actual installation process, it’s crucial to properly prepare to ensure a smooth and successful installation. This section will guide you through the essential steps of obtaining necessary permits, choosing the ideal location, and preparing the installation site.

Obtaining necessary permits and approvals
Depending on your location and the type of sign you plan to install, you may need to obtain permits and approvals from local authorities. Here’s what you should do:

  1. Research local zoning laws and building codes related to signage.
  2. Contact your local city planning department or zoning board to inquire about the required permits.
  3. Gather necessary documentation, such as site plans, sign designs, and property owner approvals.
  4. Submit permit applications and wait for approval before proceeding with the installation.


Choosing the ideal location for your sign
Selecting the perfect spot for your sign is key to maximizing its impact. Consider the following when choosing a location:

  • Visibility: Ensure your sign is easily seen by your target audience from relevant vantage points.
  • Accessibility: Make sure the location allows for easy installation and maintenance access.
  • Compatibility: Choose a location that complements your sign’s design and size.
  • Safety: Avoid placing signs near power lines or other potential hazards.


Ensuring the installation site is ready
Before the actual installation, prepare the site to minimize any potential issues:

  1. Clear the area of any obstructions or debris.
  2. Mark the exact location where the sign will be installed.
  3. Confirm the structural integrity of the wall or foundation that will support the sign.
  4. Gather all necessary tools and equipment for the installation process.


Main Takeaways:

  1. Research and obtain necessary permits and approvals from local authorities before installing your sign.
  2. Choose a sign location that offers high visibility, accessibility, compatibility, and safety.
  3. Prepare the installation site by clearing obstructions, marking the location, confirming structural integrity, and gathering tools and equipment.


Installing Different Types of Signs
With the preparation phase complete, it’s time to dive into the actual installation process. In this section, we’ll explore the specific steps involved in installing various types of signs, including wall-mounted signs, freestanding signs, and electronic signs.

Wall-mounted signs
Wall-mounted signs are a popular choice for businesses looking to display their message directly on their building’s exterior or interior walls. To install a wall-mounted sign, follow these steps:

Preparing the wall surface

  • Clean the wall surface and allow it to dry completely.
  • Repair any cracks or imperfections to create a smooth, even surface.
  • Apply primer or paint if necessary to ensure proper adhesion.


Securing the sign to the wall

  • Mark the sign’s mounting points on the wall using a level and template.
  • Drill pilot holes into the wall at the marked locations.
  • Attach the sign to the wall using appropriate hardware, such as screws, anchors, or adhesive.
  • Double-check the sign’s alignment and stability.


Freestanding signs
Freestanding signs, such as monument signs or pylon signs, are ideal for businesses with dedicated outdoor space. Here’s how to install a freestanding sign:

Pouring a concrete foundation

  • Excavate the area where the sign will be installed.
  • Create a form for the concrete foundation, ensuring it meets local building codes.
  • Pour the concrete and allow it to cure according to the manufacturer’s instructions.


Erecting the sign structure

  • Secure the sign’s base to the concrete foundation using anchor bolts.
  • Assemble the sign structure according to the manufacturer’s specifications.
  • Attach the sign face to the structure, ensuring a secure and level fit.


Electronic signs
Electronic signs, such as LED displays or digital billboards, require additional steps for installation:

Running electrical connections

  • Hire a licensed electrician to run power to the sign location.
  • Install a disconnect switch and timer if required by local codes.
  • Connect the sign to the power source according to the manufacturer’s wiring diagram.


Configuring the display

  • Set up the sign’s control system and software.
  • Configure the display settings, such as brightness, color, and content rotation.
  • Test the sign to ensure proper functionality and visibility.


Main Takeaways:

  1. Wall-mounted signs require proper surface preparation and secure mounting using appropriate hardware.
  2. Freestanding signs need a sturdy concrete foundation and careful assembly of the sign structure.
  3. Electronic signs involve running electrical connections and configuring the display settings for optimal performance.


Sign Maintenance 101
Proper sign maintenance is essential to ensure your sign continues to look great and effectively communicate your message. Regular maintenance can also extend the life of your sign, saving you money in the long run. In this section, we’ll cover the basics of sign maintenance, including cleaning, inspection, and repair.

Regular cleaning and inspection
To keep your sign looking its best, establish a regular cleaning and inspection schedule:

  • Clean your sign at least once every three months, or more frequently if exposed to harsh weather or pollution.
  • Use a soft-bristled brush, mild detergent, and warm water to gently scrub the sign’s surface.
  • Rinse the sign thoroughly with clean water and allow it to air dry.
  • Inspect the sign for any damage, such as cracks, fading, or loose hardware, and address issues promptly.


Repairing common issues
Despite regular maintenance, signs may experience wear and tear over time. Here are some common issues and how to repair them:

Replacing burnt-out bulbs

  • Identify the type of bulb used in your sign (e.g., fluorescent, LED, neon).
  • Safely remove the old bulb and dispose of it properly.
  • Install a new bulb of the same type and wattage, ensuring a secure connection.


Fixing weather-related damage

  • Assess the extent of the damage, such as rust, peeling paint, or warping.
  • Clean the affected area and remove any loose material.
  • Apply appropriate repair materials, such as rust converter, touch-up paint, or sealant.
  • Allow the repaired area to dry and cure completely before reassembling the sign.

Preventive maintenance tips
To minimize the need for repairs and extend the life of your sign, follow these preventive maintenance tips:

Tip Benefit
Apply a protective coating to the sign
Prevents fading and weather-related damage
Trim nearby trees and bushes
Reduces the risk of physical damage to the sign
Tighten loose hardware and connections
Prevents structural issues and improves safety
Update sign graphics and messaging as needed
Ensures your sign remains relevant and effective

Main Takeaways:

  1. Establish a regular cleaning and inspection schedule to keep your sign looking its best and identify potential issues early.
  2. Address common repairs, such as replacing burnt-out bulbs and fixing weather-related damage, promptly to maintain sign functionality.
  3. Implement preventive maintenance tips to extend the life of your sign and minimize the need for costly repairs.


Establish a regular cleaning and inspection schedule to keep your sign looking its best and identify potential issues early.

Updating and Retrofitting Signs
As your business grows and evolves, your signage needs may change. Updating or retrofitting your existing signs can be a cost-effective solution to keep your messaging current and engaging. In this section, we’ll discuss the reasons to update your signs, retrofitting options, and incorporating new technology.

Reasons to update your sign
There are several reasons why you might consider updating your sign:

  1. Rebranding: If your business has undergone a rebranding, updating your sign ensures consistency with your new brand identity.
  2. Outdated information: Signs displaying old phone numbers, addresses, or product offerings should be updated to avoid confusion.
  3. Wear and tear: Signs that have become faded, damaged, or otherwise less effective may require updating to maintain their impact.
  4. Regulatory changes: Updates to local signage laws or accessibility guidelines may necessitate sign updates to ensure compliance.


Retrofitting options for older signs
Retrofitting involves modifying or upgrading existing signs to improve their performance or functionality. Some retrofitting options include:

  • Replacing old lighting components with energy-efficient LED systems to reduce energy costs and increase brightness.
  • Upgrading static signs to digital displays to allow for dynamic content and easier updates.
  • Applying new vinyl graphics or paint to refresh the sign’s appearance without replacing the entire structure.
  • Reinforcing the sign’s structure to improve its durability and resistance to weather-related damage.


Incorporating new technology
Integrating new technology into your signs can enhance their effectiveness and engagement:

Technology Benefit
Interactive displays
Allows customers to engage with your content, increasing dwell time
Beacon technology
Sends targeted messages to nearby smartphones, encouraging interaction
Solar power
Reduces energy costs and increases sign placement flexibility
Programmable lighting
Creates dynamic, eye-catching displays that adapt to different times or events

By incorporating these technologies, you can create signs that not only inform but also engage and inspire your audience.

Main Takeaways:

  1. Update your signs to keep your messaging current, consistent, and compliant with any regulatory changes.
  2. Consider retrofitting options, such as LED lighting upgrades or vinyl graphic applications, to improve sign performance and appearance.
  3. Incorporate new technologies, like interactive displays or beacon technology, to enhance customer engagement and create more dynamic signage.


Update your signs to keep your messaging current, consistent, and compliant with any regulatory changes.

Working with Sign Professionals

While some sign installations and maintenance tasks can be handled in-house, there are times when it’s best to work with sign professionals. Partnering with experienced sign designers, fabricators, and installers can ensure that your signage projects are completed efficiently, effectively, and in compliance with all relevant regulations. In this section, we’ll discuss when to hire a sign installation expert, how to collaborate with sign professionals, and the benefits of establishing a maintenance contract.

When to Hire a Sign Installation Expert
Consider hiring a sign installation expert when:

  1. You lack the necessary tools, skills, or experience to install the sign safely and correctly.
  2. The sign installation requires specialized knowledge, such as electrical wiring or structural engineering.
  3. The sign is large, heavy, or complex, requiring additional manpower and equipment to install.
  4. You want to ensure that the installation is completed quickly and with minimal disruption to your business operations.


Collaborating with sign designers and fabricators
To create truly effective and impactful signs, it’s essential to collaborate closely with sign designers and fabricators. Here are some tips for fostering a successful partnership:

  • Clearly communicate your vision, goals, and budget for the sign project.
  • Provide detailed information about your brand, target audience, and intended sign location.
  • Be open to the designer’s creative ideas and suggestions for maximizing the sign’s impact.
  • Review and approve design proofs and material samples promptly to keep the project on schedule.
  • Maintain open lines of communication throughout the fabrication process to address any issues or changes that may arise.


Establishing a maintenance contract
To ensure that your signs continue to look and function their best, consider establishing a maintenance contract with a sign professional. A maintenance contract offers several benefits:

  1. Regular, scheduled maintenance visits to clean, inspect, and repair your signs.
  2. Priority service in the event of an unexpected issue or emergency.
  3. Discounted rates on parts, labor, and other sign services.
  4. Expert advice on updating or retrofitting your signs to improve their performance or comply with new regulations.


By establishing a maintenance contract, you can extend the life of your signs, reduce overall maintenance costs, and ensure that your signage consistently represents your brand in the best possible light.

Main Takeaways:

  1. Hire a sign installation expert when you lack the necessary skills, tools, or experience to complete the installation safely and effectively.
  2. Foster a successful partnership with sign designers and fabricators by communicating clearly, providing detailed information, and maintaining open lines of communication.
  3. Consider establishing a maintenance contract with a sign professional to ensure regular upkeep, priority service, and expert advice for your signage.



Hire a sign installation expert when you lack the necessary skills, tools, or experience to complete the installation safely and effectively.

Frequently Asked Questions
Installation and Maintenance of Signs

First, assess the extent of the damage and document it with photos for insurance purposes. Then, contact a sign repair professional to determine the best course of action, whether it’s repairing the sign or replacing it entirely.

In many cases, yes. Retrofitting options, such as applying new vinyl graphics or upgrading to a digital display, can allow you to update your sign’s message without replacing the entire structure.

LED lights have a long lifespan, often lasting between 50,000 and 100,000 hours or more. This translates to several years of continuous use, making them a cost-effective and energy-efficient choice for illuminated signs.

Sign maintenance costs vary depending on factors such as the sign’s size, materials, and location. Generally, budget around 1-3% of the sign’s original cost for annual maintenance expenses.

When hiring a sign installation professional, look for a company with experience installing signs similar to yours, proper licensing and insurance, and positive reviews from previous clients. Request a detailed quote and timeline for the project before signing a contract.

The timeline for permitting and approval can vary depending on your location and the complexity of your project. In general, it’s a good idea to start the process as early as possible and allow at least several weeks for review and approval.

 In most cases, installing a custom sign without the necessary permits is not advisable. Doing so can result in fines, legal issues, and the need to remove or modify the sign later on. It’s always best to go through the proper permitting and approval process to ensure compliance.

Design elements that can impact sign compliance include factors like size, height, placement, materials, illumination, and content. It’s important to work with a sign company that understands how these elements relate to regulatory requirements and can design a sign that is both visually effective and compliant.

The frequency with which you need to update or replace your custom signs can vary depending on factors like the materials used, the location of the sign, and any changes to relevant regulations. A professional sign company can help you assess your signs and determine when updates or replacements may be necessary.

As your trusted Sign Chef, I bring over three decades of experience in creating custom signs that are both visually compelling and fully compliant with all relevant regulations. I can help guide you through the complex world of sign compliance, from design and permitting to installation and maintenance, ensuring that your signs are a recipe for success. Contact me today to learn more!

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We promise to respect your privacy and never abuse information you provide. Communication will only come from TheSignChef.com.